Their birthday, which you likely already collected, can also be classified as a useful piece of personal information! This knowledge gives you the opportunity to build genuine connections with your donors! They’ve proven their passion for your cause
by giving their time and money to your organization.
Your team should work to include them in your organization’s family. Use this information to make your supporters feel included and loved.
Is it a donor’s birthday? Shoot them a short but sincere email, or a stick a postcard in the mail! Same goes for an anniversary. Personally reach out and invite donors to events you think they would be specifically interested in, like walkathons if they’re avid exercisers, or a dog day if they’re pet-friendly!
Getting to know your donors on a personal level may seem unusual, but it is a great way to keep them engaged with your organization as well as make your organization a fully integrated part of the community.
People, from your staff members to the regular volunteers to the recurring donors
, are the backbone of any nonprofit. While you and your team know how much you appreciate the people you work with, make sure they know as well.