How incredible would it be to move your donors to those profound, emotional reactions? With all the competition out there for donor dollars and relationships, your org's goal is to stand out so you can keep current donors around as well as bring in new ones. That’s no short order! So how do you do it?
Fundraising friend, it’s time to hop on the storytelling bandwagon. Now, you might be thinking, “But if every organization's out there telling stories, is this the best way for our organization to catch donors' attention?” Valid question, pal. Stories are a dime a dozen in the nonprofit sector. To be effective, you’ve got to tell your stories the right way.
Consider stories from nonprofit darlings like Pencils of Promise, charity: water, or DoSomething.org. Their stories are different from others you might read or watch. How? Most of the stories they share are impact and success stories, which are the type of stories that catch donors’ hearts on the reg.
Let’s talk about some simple ways for your organization to share stand-out impact and success stories.