Payment processing fees—can’t get around ‘em, amirite? Especially when it comes to online giving. Fees vary but usually range between 2% and 3%, which means a gift of $5 is really a gift of $4.85. Multiply that by a jillion, and that’s a lot of lost donation money.
An easy way to recoup payment processing costs is to ask donors if they’d cover the transaction fee. You can even make it super simple by adding a checkbox for the donor to click (or check off on paper). Humblebrag Alert: Funraise’s donation form
offers this as a free optional feature.
To go one step further, think about adding platform-hosting costs to the percentage. Explain to donors that by donating 5% more—$.25 cents on top of that $5— they’ll help cover technology expenses. Remind donors of the importance to your org to provide easy online giving options; wouldn’t they prefer to see 100% of their base donation go toward your cause?
Lots of donors will accept the cost since it’s so nominal. Plus, anytime you make it easy for your donor to say ‘yes,’ you increase their feelings of generosity (and your donations)!