Your answer should be, “All. The. Time.”
If you know how to listen, and better yet, how to ask, you can get amazing feedback from donors that gives you an under-the-radar look at what gets donors most excited about your mission, how they define your org’s success, and what initiatives your nonprofit should focus on next.
Here's an example: maybe an organization has a large-scale mission to provide medications to places in need. After gathering donor feedback, they discover their donors were especially enthused to see the effects of a local campaign. Now the org knows that in addition to raising funds for medical supplies to be delivered to far-off places, they should include at least one local initiative each year and then market the heck out of it to donors along with a thorough impact report.
Boom. Strategy = set.
You just need to gather that golden donor input. Here are a few of the best ways: